Introduction

The title name of this website is Sleep Pathfinder. This is a website which is about sleep. It shares all information about sleep as well as raising awareness and crucial of sleep to the public.

The mission of this website is to provide users with the best and most related information regarding sleep. While the goals of this website are to improve user sleeping quality, resolve the sleeping troubles confronted by visitors, promote the Sleeping Pathfinder app, and provide a user-friendly and visually pleasing website to the audience.

The target audiences of this website are Millennials who are aged between 25 and 34 and born between 1987 and 1996. Since this category of people relies on mobile apps the most (Comscore 2014), use the internet the most (Johnson 2021), use sleep track the most (Kunst 2019) and purchase online or digitally the most (Coppola 2021).

Apart from targeting Millennials, we also target other potential customers, including people who do not have a regular bedtime routine, people who face sleep problems, people who prefer or trust online resources, people who are interest and concern about sleep and people who are willing to pay or afford to purchase.


This website consists of an Article Page that possess all articles about sleep to visitors. It also includes a page, App Page that introduces its mobile app, Sleep Pathfinder. This website also contains an About Page which present its background story and team. It also comprises a Contact Page that allows the user to contact this organisation. It also consists of a Sign in/up button which enables users to use this website with an account or without. There is also a Microsite Page which created to promote this website.